British people and their love for a good cuppa tea, queueing, and music is like fish and chips - a perfect match. So when Conway the Machine drops a new album, you know it's going to be a proper bangin' time. "If It Bleeds It Can Be Killed" is a gritty, raw, and unapologetic project that showcases Conway's lyrical prowess and storytelling abilities. From the moment you press play, you are transported into the cold streets of Buffalo, New York, where Conway's rugged flow cuts through the beat like a knife through butter. The album kicks off with the hard-hitting track "Bruiser Body," setting the tone for what's to come. Conway's intricate wordplay and clever references keep you on your toes, while the production by Big Ghost Ltd. brings a sense of urgency and danger to the mix. Tracks like "Blood Roses" and "Forever Droppin Tears" delve into Conway's personal struggles and triumphs, creating a sense of vulnerability that is both refreshing and relatable. The guest features from artists like Ransom and Freddie Gibbs add layers of depth and complexity to the project, elevating it to new heights. Overall, "If It Bleeds It Can Be Killed" is a sonic journey that demands your attention and rewards you with a truly immersive listening experience. Conway the Machine proves once again why he is a force to be reckoned with in the rap game. Grab a pint, sit back, and enjoy the ride. Cheers, mate.